Purpose:
Bring warmth and clarity to the club’s monthly updates, transforming a traditional format into an engaging, elegant member experience.

My Focus:
→ Refresh layout & design
→ Simplify content flow
→ Strengthen connection through storytelling visuals

Tools: Canva · Mailchimp
Impact: Members noticed the glow-up — more clicks, more reads, and more connection.

Before: (Original newsletter by previous designer) - After: (Redesigned by me)

I was tasked with redesigning the Newsletter to improve usability, visual appeal, and overall user experience.